Content
marketing
I help businesses tell their story in a way that connects, engages, and converts. With over 10 years of experience in content creation, SEO, and marketing strategy, I craft content that doesn’t just fill pages, it drives results.
From blogs and website copy to storytelling video content, I focus on creating content that speaks directly to your audience, builds trust, and positions your brand as the go-to expert in your industry. Whether it’s written, visual, or video, my goal is always the same: content that captures attention and inspires action.
Website copy that gets found and converts
I create website copy that’s not just clear and compelling, but SEO-optimised to help your business get found. Every page, blog post, and product description is written with your audience and search engines in mind.
The result is content that speaks directly to your customers, builds trust, and improves your visibility online, helping you attract more traffic and turn visitors into loyal customers.
Social media content that captivates and engages
I help businesses stand out on social media with content that engages, entertains, and informs. From eye-catching static posts to storytelling video content, I focus on creating content that captures attention in crowded feeds.
Every post is tailored to your audience and platform, helping you grow your following, strengthen your brand voice, and spark meaningful engagement that turns viewers into customers.
Sales content that drives results
I craft sales content that converts, from email campaigns and landing pages to product descriptions, brochures, infographics, and other assets that support your business. By combining educational and engaging content, with a deep understanding of your audience, I create assets that moves people from interest to action.
My goal is simple: help your business sell more while keeping your messaging authentic, engaging, and true to your brand.
Six ways content marketing works
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Builds trust and authority
Consistently delivering valuable content positions your brand as an expert in your field. When your audience trusts you, they’re more likely to buy from you.
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Attracts the right audience
Content marketing helps you reach the people who actually want your products or services. By targeting the right topics and platforms, you draw in qualified leads, not just random clicks.
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Boosts SEO and online visibility
Well-crafted content improves your search engine rankings, making it easier for potential customers to find you. Every blog, page, and social post contributes to your online presence.
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For every stage of the buyer journey
From awareness to decision, content guides your audience along the path to purchase. Educational blogs, social posts, videos, and sales assets all work together to move people closer to action.
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Engages across multiple channels
Content isn’t just for your website. Social media, email, video, and infographics allow you to reach your audience wherever they are, keeping your brand top of mind.
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Delivers long-term ROI
Content continues to drive traffic, engagement, and leads over time. Smart, consistent content is an investment that pays off long after it’s published.
How we work together
1. Discovery call
We talk about your business, goals, ideal customers, and challenges.
2. Audit and insights
I review your social media presence, website, analytics, content, and competitors to identify gaps and opportunities.
3. Strategy and roadmap
I create a tailored plan that aligns with your business goals.
4. Implementation
I can deliver the work or guide your internal team to execute it.
5. Review and refine
We track what’s working and optimise over time for growth.
Why choose
Clicks & Tricks?
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10+ years of hands-on experience across SEO, content creation, and marketing strategy.
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Background working both agency-side and in-house for a range of industries, including tech, retail, e-commerce, pharmaceuticals, food & beverage, and more.
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Former Marketing Manager for a £800m+ turnover company, leading a large team and delivering measurable growth.
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A real doer, I don’t just create plans; I get things done.
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Creative and insight-driven, always researching and trying new ways to reach and engage the right people.
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Straightforward, collaborative approach, no jargon or fluff, just clear strategy and meaningful outcomes tailored to your business.
FAQs
What is content marketing?
Content marketing is the practice of creating and sharing valuable, relevant content to attract and engage your audience. This can include blog posts, social media posts, videos, emails, infographics, and more. The goal is to build trust, educate your audience, and ultimately drive them to take action.
How does content marketing fit into a wider strategy?
Content marketing is most effective when it’s part of a wider strategy, whether that’s your overall marketing strategy or a more focused plan like social media, SEO, or sales enablement. This ensures every piece of content supports your broader goals and delivers measurable results.
What types of content should my business create?
The type of content depends on your audience, goals, and platforms. Common formats include blog posts, website copy, social media posts, video content, email campaigns, brochures, infographics, and sales assets. I help businesses choose the right mix for maximum impact.
How long does it take to see results from content marketing?
Content marketing is a long-term strategy. Some results, like social engagement, can be seen quickly, while SEO-driven traffic, lead generation, and brand authority take a few months to build. Consistency and alignment with your wider strategy are key.
Can I repurpose content across channels?
Absolutely. A single piece of content, like a blog post, can be turned into social media posts, email newsletters, infographics, or short videos. Repurposing content ensures maximum reach and efficiency, while keeping your messaging consistent.
How do you measure the success of content marketing?
Success is measured against your goals. Common metrics include website traffic, social engagement, lead generation, conversions, and ROI. Tracking performance helps refine your content strategy over time.
Do I need a content marketing plan if I’m already doing social media or SEO?
Yes! Social media and SEO are important channels, but content marketing should feed into your overall marketing plan. A clear content strategy ensures every blog, post, video, or asset supports your broader goals, reaches the right audience, and integrates seamlessly with SEO, social media, and other marketing efforts.