SEO services
SEO isn’t just about appearing at the top of Google anymore. It’s about making your brand discoverable across every searchable platform, whether that’s search engines, social platforms, maps, marketplaces, or AI-driven tools.
As a freelance SEO content consultant, I offer services that go beyond rankings to focus on real visibility, engagement, and meaningful results. From keyword strategy to content, analytics, and ongoing support, I take a personalised, data-led approach to help your business get found by the right people in the right places.
Visibility across every searchable platform
Your customers aren’t just searching on Google anymore, they’re discovering brands across social platforms, maps, marketplaces, review sites, and LLMs. I help you build a strong, consistent brand presence everywhere people are looking. That includes optimising your profiles, strengthening your authority, and ensuring your business appears in all the places your audience is actively searching.
The result? More visibility, more trust, and more opportunities to be found, no matter which platform your customers use.
Strategic SEO for
long-term visibility
A strong SEO strategy is the foundation of any successful online presence. I work closely with you to develop a tailored approach that combines technical optimisation, keyword targeting, content planning, and ongoing performance analysis.
By following proven best practices and staying ahead of search algorithm updates, I ensure your website not only ranks higher but also provides a seamless user experience that drives engagement and conversions. Whether you’re looking for a full SEO audit, content calendar or targeted improvements, I focus on strategies that deliver measurable, long-term results.
Content that works for search and AI
Search behaviour is evolving, and your content needs to work for both traditional search engines and modern LLM-powered tools like ChatGPT and Gemini. I optimise your content so it’s structured, clear, and context-rich, making it easier for both algorithms and users to understand.
Six reasons you should be investing in your SEO strategy
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Increased organic visibility
A strong SEO strategy ensures your business appears where your customers are searching, helping you reach more people without paying for ads.
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Targeted traffic
SEO brings visitors actively looking for your products or services, meaning the traffic you get is relevant and more likely to convert.
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Long-term cost efficiency
Unlike paid ads, SEO provides ongoing results. A well-executed strategy continues to drive traffic and leads with ongoing optimisations.
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Competitive advantage
Investing in SEO helps you stay ahead of competitors. When your website ranks higher, your brand becomes the go-to choice in your industry.
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Enhanced user experience
SEO isn’t just about search engines, it’s about creating a website that’s fast, navigable, and user-friendly, improving satisfaction and engagement.
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Insights and data-driven decisions
SEO gives you valuable insights into your audience’s behaviour, helping you refine marketing strategies, content, and business decisions with real data.
How we work together
1. Discovery call
We talk about your business, goals, ideal customers, and challenges.
2. Audit and insights
I review your social media presence, website, analytics, content, and competitors to identify gaps and opportunities.
3. Strategy and roadmap
I create a tailored SEO plan that aligns with your business goals.
4. Implementation
I can deliver the work or guide your internal team to execute it.
5. Review and refine
We track what’s working and optimise over time for growth.
Why choose
Clicks & Tricks?
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10+ years of hands-on experience across SEO, content creation, and marketing strategy.
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Background working both agency-side and in-house for a range of industries, including tech, retail, e-commerce, pharmaceuticals, food & beverage, and more.
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Former Marketing Manager for a £800m+ turnover company, leading a large team and delivering measurable growth.
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A real doer, I don’t just create plans; I get things done.
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Creative and insight-driven, always researching and trying new ways to reach and engage the right people.
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Straightforward, collaborative approach, no jargon or fluff, just clear strategy and meaningful outcomes tailored to your business.
FAQs
What is SEO and why do I need it?
SEO (Search Engine Optimisation) is the process of improving your website so it ranks higher in search engines like Google. Higher rankings mean more visibility, more traffic, and ultimately more customers finding your business online.
How has SEO changed recently?
SEO is evolving rapidly. One key change is the rise of GEO-focused search, where search engines prioritise results based on location. People aren’t just seeing your website on Google, they’re finding answers across multiple platforms, including local maps, voice assistants, and AI-powered tools like ChatGPT and Gemini.
Social media platforms are also becoming search engines in their own right. Users increasingly turn to Instagram, TikTok, YouTube, and other platforms for answers, inspiration, and product recommendations. Modern SEO strategies should focus on being visible across all platforms, not just Google, to reach your audience wherever they are.
How long does it take to see results from SEO?
SEO is a long-term strategy. Typically, you may start seeing improvements within 3–6 months, but competitive industries can take longer. Consistent optimisation and content creation are key to sustainable results.
Can I do SEO myself, or do I need an expert?
Some basic SEO tasks can be done in-house, like optimising titles and meta descriptions. However, professional SEO brings expertise in strategy, technical website issues, content planning, and analytics, helping you achieve faster, more consistent results.
Do I need to update my website before starting SEO?
Not necessarily. SEO can often be implemented on your existing website, but a well-structured, fast, and mobile-friendly site gives much better results. I can advise on improvements as part of your SEO plan.
Will SEO guarantee my website ranks #1 on Google?
No one can guarantee the top spot, Google’s algorithm is complex and ever-changing. What I can guarantee is implementing a strategy that improves your visibility, traffic, and lead generation.
How do you measure SEO success?
I track key metrics like keyword rankings, website traffic, organic conversions, and overall ROI. Regular reports help you see progress and adjust strategies as needed.
Is SEO a one-time thing?
SEO works best as an ongoing strategy. Search engines and competitors are always changing, so continual optimisation, content updates, and monitoring are essential for lasting results.
Do you offer local SEO?
Yes! I help businesses appear in local search results, Google Maps, and directories, driving relevant traffic from nearby customers.
How do we get started with SEO?
I begin with a thorough website audit, competitor analysis, and keyword research to create a tailored strategy for your business. From there, I'll implement on-site and off-site SEO and track results closely.
Do you offer GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation)?
GEO and AEO are about optimising your content so it’s more likely to be understood, trusted and surfaced by AI tools like ChatGPT, Microsoft Copilot, Google’s AI Overviews and other answer-based search experiences.
I help businesses:
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Structure website content so it’s clear, authoritative and machine-readable
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Optimise FAQs, service pages and blog content for question-led and conversational search
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Improve signals that LLMs and answer engines tend to favour (clarity, consistency, expertise, context)
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Align traditional SEO with emerging AI-driven discovery
How is GEO/AEO different from traditional SEO?
Traditional SEO focuses on ranking pages in search results. GEO and AEO focus on being the answer. That means:
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Writing for real questions, not just keywords
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Clear headings, summaries and context
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Content that demonstrates expertise rather than sales fluff
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Structured information that AI tools can easily interpret
In practice, the best approach combines strong SEO foundations with AI-aware content strategy.