Marketing strategy services
Behind every strong brand is a clear, thoughtful strategy. I help you move away from guesswork and reactive marketing, and instead build a plan that supports your long-term goals. Together, we’ll clarify your message, identify where your audience actually spends their time, and decide which marketing activities will deliver the biggest impact, so your brand can grow with intention and direction.
Strategy
with
purpose
I begin by looking at where your brand currently sits in the market, what messages you’re already communicating, and how your audience is responding. From there, I help you define your positioning, your tone of voice, and your core brand messaging, the things that make you recognisable and memorable.
With that foundation in place, I create a clear marketing strategy tailored to your objectives, whether that's building awareness, generating leads, nurturing loyalty, or launching something new.
Integrated
marketing
campaigns
Once we have clarity on your message and direction, we bring it to life through integrated marketing campaigns. These are campaigns that run across multiple channels (such as social media, email, SEO optimised website content, paid ads, and PR), all working together with a consistent theme and purpose.
Your audience then sees a unified story wherever they interact with your brand, which builds trust, recognition, and impact. Integrated campaigns ensure your brand doesn’t feel disjointed or confusing, everything connects, reinforces, and amplifies your core message.
Campaign
management
I can support you through the entire campaign journey, including planning, content creation, scheduling, and performance tracking. I manage the moving parts, coordinate timelines, and keep everything aligned so your campaign runs smoothly and delivers meaningful results. After launch, I monitor performance and provide insights on what’s working, what could be refined, and how your marketing can continue to evolve.
When your marketing is working well, your business benefits from:
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Ensures your target audience knows about your business
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Clear messaging that your audience connects with
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Consistent, qualified enquiries and sales
Customers who understand your value before they speak to you
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Higher trust and credibility in your market
Better visibility across search, social, and digital channels
How we work together
1. Discovery call
We talk about your business, goals, ideal customers, and challenges.
2. Audit and insights
I review your website, analytics, content, and competitors to identify gaps and opportunities.
3. Strategy and roadmap
I create a tailored plan that aligns messaging, SEO, and content with your business goals.
4. Implementation
I can deliver the work or guide your internal team to execute it.
5. Review and refine
We track what’s working and optimise over time for growth.
Why choose
Clicks & Tricks?
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10+ years of hands-on experience across SEO, content creation, and marketing strategy.
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Background working both agency-side and in-house for a range of industries, including tech, retail, e-commerce, pharmaceuticals, food & beverage, and more.
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Former Marketing Manager for a £800m+ turnover company, leading a large team and delivering measurable growth.
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A real doer, I don’t just create plans; I get things done.
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Creative and insight-driven, always researching and trying new ways to reach and engage the right people.
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Straightforward, collaborative approach, no jargon or fluff, just clear strategy and meaningful outcomes tailored to your business.
FAQs
How do I know if my business needs a marketing strategy?
If you're posting without a plan, unsure what’s working, or feel your marketing is inconsistent or scattered, a strategy will help you get clarity, focus and direction.
Do I need to be on all social media platforms?
No. Part of strategy is choosing where it makes the most sense for your audience and your goals. It’s always better to do a few things well than everything poorly.
Can you help with implementation and content creation too?
Yes, I can support with content planning, creation, campaign management, or ongoing marketing support after the strategy is complete.
Is this suitable for small businesses or startups?
Absolutely. Clear strategy is often even more valuable for smaller teams who need to use their time and resources wisely.
Why does having a clear marketing strategy matter?
A clear strategy means your message lands with your audience in a more present, intentional and meaningful way. When your content feels aligned and speaks directly to the right people, you build trust faster, convert more effectively, and ultimately increase your bottom line.