Growth-focused marketing for the IT channel
Hi, I'm Jen
I work with businesses within the IT sector to create marketing that is strategic, practical, and results-driven. From simplifying complex technical messaging to supporting sales and maximising partner and vendor opportunities, my focus is on delivering measurable results that drive your business forward.
I recently transitioned to freelance after six years at Phoenix Software, where I most recently worked as the Marketing Manager. That experience gave me first-hand insight into:
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Aligning campaigns to sales priorities to generate measurable pipeline
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Running successful funded campaigns from planning to execution
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Translating complex IT solutions into messaging that resonates with decision-makers
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Optimising marketing investment for maximum ROI
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Managing multi-stakeholder projects across vendors, resellers, and distributors
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Identifying opportunities in ad-hoc funding and co-op budgets
“Jen has an incredibly positive, solutions‑first mindset. She’s always clear on the outcome she’s aiming for, then works backwards to identify the best tactics and channels to make it happen. That focus, paired with strong execution, makes her a huge asset to any business.”
Ben Murden, Head of Marketing at Phoenix Software
Digital marketing services
Marketing strategy and management
A strong marketing strategy is the foundation of business growth. I help brands develop clear, data-driven plans that align with their goals, whether that’s increasing brand awareness, generating leads, or driving conversions. By understanding your audience, competitors, and market trends, I create tailored strategies that ensure your marketing efforts deliver real results.
End to end marketing campaigns
From idea to execution, I create and manage full-scale marketing campaigns that drive engagement and results.
Whether it’s a product launch, brand awareness push, or lead generation campaign, I can handle everything for your business. My approach ensures every element works together seamlessly to maximise impact and ROI.
Content creation
High-quality content is at the heart of any successful marketing strategy. I craft engaging, on-brand content that attracts, informs, and converts. My focus is on creating content that not only ranks well but also resonates with your audience and supports your business goals.
Social media
create and manage tailored social media strategies that boost visibility, encourage interaction, and drive traffic to your website.
Whether it’s content planning, community management, or paid social campaigns, I help you make the most of every platform to grow your brand and connect with your customers.
SEO/ GEO
A great website is useless if no one can find it. I specialise in SEO/ GEO strategies that improve your search rankings, drive organic traffic, and increase conversions. From in-depth keyword research to on-page optimisation and content strategies, I ensure your website is fully optimised to perform in search engines and LLMs.
Training courses
Empower your team with the skills and knowledge they need to succeed in digital marketing. I offer tailored training sessions (in-person or virtually) on SEO, social media (including LinkedIn training and employee generated content), content marketing and marketing strategy, providing practical insights and hands-on learning.
When your marketing is working well, your business benefits from:
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Ensures your target audience knows about your business
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Clear messaging that your audience connects with
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Consistent, qualified enquiries and sales
Customers who understand your value before they speak to you
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Higher trust and credibility in your market
Better visibility across search, social, and digital channels
How we work together
1. Start with the need
We talk about your goals, whether that’s a specific project, funded activity, or ongoing marketing support.
2. Focus on impact
I quickly assess where I can add the most value, based on your priorities, timelines, and any vendor or funding requirements.
3. Strategy and roadmap
Engagements can be project-based, consultancy-led, or retained, whatever best fits your business and budget.
4. Deliver and collaborate
I deliver the work or work alongside your team and partners to get it done efficiently.
5. Review and refine
We review what’s working and adapt as your needs evolve.
Why choose
Clicks & Tricks?
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10+ years of hands-on experience across SEO, content creation, and marketing strategy.
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Background working both agency-side and in-house for a range of industries, including tech, retail, e-commerce, pharmaceuticals, food & beverage, and more.
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Former Marketing Manager for a £800m+ turnover company, leading a large team and delivering measurable growth.
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A real doer, I don’t just create plans; I get things done.
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Creative and insight-driven, always researching and trying new ways to reach and engage the right people.
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Straightforward, collaborative approach, no jargon or fluff, just clear strategy and meaningful outcomes tailored to your business.
FAQs
Who do you typically work with?
I work with IT vendors, resellers, MSPs, systems integrators, and Microsoft partners who need strategic, results-driven marketing. This includes businesses at different stages, from growing partners to established organisations launching new services or campaigns.
How is IT channel marketing different?
IT channel marketing requires a deep understanding of:
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Long sales cycles and complex buying groups
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Technical solutions and partner programmes
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Vendor funding, MDF, and co-op campaigns
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Strong alignment between marketing and sales
It’s less about vanity metrics and more about generating pipeline, supporting account growth, and enabling sales conversations.
What types of marketing support do you provide?
Support is flexible and tailored, but typically includes:
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Campaign strategy and planning
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Messaging and positioning for technical solutions
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Vendor and partner-led campaigns (including Microsoft)
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Demand generation and appointment-setting support
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Content, landing pages, email, and sales enablement
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Event and webinar marketing
I can work end-to-end or slot into an existing team.
Do you work with Microsoft-funded or co-op campaigns?
Yes. I have extensive experience supporting Microsoft-aligned campaigns, including Azure, Modern Work, Security, and AI initiatives. This includes shaping campaigns to meet funding criteria, working with third-party providers, and ensuring activity delivers genuine commercial value.
How do you measure success?
Success is measured based on what matters to your business. This might include:
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Qualified appointments or opportunities
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Pipeline value influenced by marketing
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Campaign engagement and conversion
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Sales feedback and enablement outcomes
Can you work alongside our existing marketing or sales team?
Absolutely, and that’s often where the biggest value is created. I work closely with marketing or sales to ensure messaging resonates, campaigns support real conversations, and marketing activity aligns with sales priorities and targets.
How do you typically engage with clients?
Engagements are flexible and can include:
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Retained support
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Project-based work
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Campaign-specific engagements
This allows you to scale marketing support up or down depending on your needs.
Is this suitable for smaller IT businesses?
Yes. If you have clear growth goals but don’t want to invest in a full marketing team, this approach gives you access to senior-level expertise that’s practical, focused, and commercially minded.