Case study: Yorkshire Mattress Co. - rebranding for national reach

Yorkshire Mattress Co. is a luxury, family-owned mattress company based in Yorkshire, run by two brothers. Every mattress is handmade in the UK using high-quality materials and traditional craftsmanship. Their focus is on creating long-lasting, premium products for customers who value comfort, durability, and honest, family-run service. They also supply high-end hotels, making quality and consistency an essential part of their identity.

The Brief

Yorkshire Mattress Co. had been selling their handmade mattresses through their family furniture shop since 2020. Although customers loved the product, their reach was limited to their local area. They knew they had something special and wanted to expand online to reach more customers across the UK.

They approached Clicks & Tricks to help them:

• Develop a complete rebrand that reflected their craftsmanship and heritage

• Build a premium e-commerce website that showcased the quality of their products

• Create an SEO and marketing strategy that would reach their ideal audience

  
  

The Outcome

I delivered a full end-to-end brand transformation for Yorkshire Mattress Co., designed to support long-term growth and establish them as a premium player in the mattress industry.

What I created:

• Complete rebrand: a new visual identity including a refined colour palette and typography that reflect their high-end positioning and family values.

• Brand guidelines: a comprehensive guide to ensure consistent, premium-quality branding across all channels.

• Website design & build: a modern, e-commerce website built around UX best practices.

• SEO-optimised content: clear, persuasive, search-focused copy written to increase organic visibility while communicating their craftsmanship and heritage.

• Marketing & social strategy: a full-funnel marketing plan designed to grow awareness, trust, and online sales — to be rolled out throughout 2026.

• Brand photoshoot and content day: I organised and managed a content day for the brand to get images that could be used on their website (both lifestyle and product imagery), socials and within their marketing assets.

  
  

The Result

Yorkshire Mattress Co. is now positioned as a luxury, independently owned mattress brand with a compelling digital presence and a strong foundation for national growth. Their new identity, website, and marketing strategy will help them reach customers who value handmade quality and family craftsmanship. We're really excited to see their social media and marketing strategy come into play throughout 2026.